Facebook

Facebook

We can utilise the power of Facebook™ to connect with customers and drive sales.

Facebook Pages

Facebook Page is a customisable presence for an organisation, product or public personality and allows businesses to build a community on Facebook, giving relevant users the opportunity to interact with your company and immerse themselves in your brand.

Facebook Advertising

Facebook is by far the biggest social network in the world and Facebook Advertising is the perfect tool to allow advertisers to connect with their users.

With over 1.3 billion active Facebook users worldwide, 38+ million of these being in the UK – it is also the most popular social media site in the world.

We offer several Facebook Advertising solutions to suit your exact campaign requirements and budget, whether it’s using Social Ads, Home Page Ads or Sponsored Stories.

Facebook Advertising is the perfect way to reach broad and niche markets precisely. Advertise to your exact audiences, based on specific social and geographical information – age, gender, location, personal interest, job functions (to name a few) can be used to refine targeting.

Basically, we define your ideal target audience and then develop a perfect Facebook Advertising campaign to suit!

  1. Low costs compared to other mediums

    Facebook Advertising campaigns start from as little as £3.50 per day, allowing small businesses to be able to take advantage of this targeted advertising channel. Other advertisements such as magazines and newspapers require a starting budget of £250-£2500, hence Facebook is open to all businesses, regardless of budget. The average cost per 1,000 impression (CPM) rate is more economic than other marketing mediums, with CPM as low as £0.20. Other mediums have a CPM rate of £5 or more.

  2. Target only the customer that matter to your business

    Facebook Advertising offers one of the most targeted forms of advertising available. We are able to target an audience based upon psychographic, demographic and geographic factors, ensuring that your message will reach the right person, each time.

  3. Get your content seen

    Facebook has changed their “Edge Rank” which is a algorithm that determines what content will be displayed in the newsfeed of Facebook users. The algorithm now displays a higher proportion of content from other Facebook users and less from company pages. Hence, if you want more users and potential customers to see the quality content you are creating, investing in Facebook advertising is of vital importance.

Our Facebook Marketing Service

  • Facebook Audience Identification – Finding and targeting your perfect audience including estimated audience size and costs to advertise.
  • Facebook Page Development – We can design, build and maintain a bespoke Facebook page to your exact business requirements.
  • Creative Design – We will create all images used for the ads with some excellent creative ideas, designed especially for your target audience.
  • Statistical Monitoring – Using a combination of Facebook Insights and Google Analytics we are able to report back on the progress of the campaign in detail. This includes demographic data reporting on who is engaging with your ads and page.
  • ROI Reporting – We keep you updated with monthly ROI performance reports detailing the exact expenditure vs conversion rate.

Facebook Competitions

A really effective way of generating awareness and driving traffic to your social presences, particularly on Facebook, is to run a competition.

As well as engaging audiences, competitions also give an additional level of interactivity and allow you to generate a buzz around your Facebook Page. Competitions also tap into the viral aspect of Facebook, allowing friends to compete and share competitions and prizes with each other, increasing brand exposure and driving more traffic and entries free of charge.

We can run a photo or video competition in which visitors to the Facebook Page can upload a photo or video for fellow users to vote a winner.

This can be relevant to the prize or just a fun way for people to interact with the Page and draw in more ‘likes’. For example, you could ask people to upload video or photo content of themselves participating in an event and then users or a judging panel decide a winner.

We can run quizzes or have trivia competitions in which people have to answer questions relating to your company or campaign. The people with the most correct answers get put into a prize draw and a winner is drawn. This is a good way to promote Pages virally as people compete with their friends and announce their score on personal profiles.
A Raffle is a slightly less engaging competition but in terms of gathering user data (which can be used in the future for marketing and also to gain a large number of entries/visitors) is very useful. A raffle would allow people to simply enter their details to be in with a chance to win.

Because of the nature of this type of competition and the high number of entrants, it can be used as a tool to increase likes by only allowing users to enter upon liking your page. If a user isn’t currently ‘liking’ your page they will have to in order to enter.

Facebook Social Management

Keeping your business Facebook page up to date is a challenge. We can help with our Facebook management services.

Our social media experts can be on-hand to write updates, reply to customers and seek to grow your following.

Contact us on info@psynapsis.co.uk or 0114 272 6380

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