SEO

SEO in Sheffield by Psynapsis

Once you have a website, you want to make it easy for your customers to find you. All Psynapsis websites are Search Engine Optimised for search engines such as Google, Bing and Yahoo.

SEO – Search Engine Optimisation

Perhaps you found our website by going to Google and typing in “Web Development Sheffield” or “Sheffield Web Designers”. Your site can be just as easy to find. We look at which search terms will be most effective and work with you to do ‘On page” optimisation. This includes making sure every page on your site contains the optimal:

  • Meta data
  • Headings
  • Links
  • Alt Tags
  • Pages Names
  • Content

We have helped many of clients to rank at the top of the search results. This process is called Search Engine Optimisation or SEO.

Did you know that if you don’t rank in top 3 results but are still on the first page of Google, that the chances of a user clicking your listing goes down to 10%. If you are on the second page, your chances of being clicked are even less likely. Being at the top of search results for the right keywords can revolutionise your business.

Our SEO strategy sits on the 3 most important aspects:-

Content Strategy

Content strategy is being touted by experts as “the new SEO,” and for good reason. In the wake of Google’s Panda and Penguin algorithm updates, many of the once-popular tactics that used to work no longer do. These algorithm updates have forced many online marketing strategists to rethink their SEO campaigns from tactically-focused to strategically-focused, with a heavy emphasis on quality content publication

Inbound Links

Link building is a set of SEO tactics that results in the creation of hyperlinks from other websites to your own, for the purpose of introducing external readers to your company’s content. The quantity and quality of inbound links is also a major factor in the organic search ranking algorithms. Guest blogging is exploding in popularity, and is my personal favorite method of building inbound links. There are many benefits of guest blogging beyond just building inbound links.

Social Media

Many SEO traditionalists have taken a while to understand the true benefits of social media as it relates to an organic search marketing strategy, but social media does far more than simply ensuring your company is keeping up with the competition. Social media gives companies an additional platform to interact with customers, build their brand, and create a community, all while also driving traffic to their website.

It’s no longer enough to only focus on only one or two of these pillars to craft a successful SEO strategy in 2014. Each of these three elements benefits the other, and without all three elements, your “structure” (ie, your SEO campaign) can’t stand.

Contact us on info@psynapsis.co.uk or 0114 272 6380

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